Design Thinking for Innovation


Design is transforming business, powering new companies like Nest and AirBnB, and revitalizing older ones like Google and Intuit. Design thinking and practices are tapped as a font of innovation by startups in particular. But how can you adopt this new approach effectively? Christina Wodtke, Adjunct Professor at CCA and Stanford Continuing Education will take you through the science behind design thinking.

In this workshop, participants will apply six key design techniques to creating a business. You will learn how to discover hidden insights in data, sketch out concepts, and co-create with customers an early MVP. As well, we’ll use design thinking to rapidly iterate on the business model canvas to assure your business is viable.

Workshop Structure

This is an extremely hands-on workshop: less lecture, more making. You will consume many post-its, markers and papers as you learn to:

  • Pull actionable insights from user research so we understand what customers really want (and will pay for)
  • Sketch concepts in order to cheaply iterate and test them before you build
  • Work collaboratively with your team and your prospective user base
  • Unlock your creative side so you can innovate beyond the next photo-sharing app.

Target Audience

This workshop is aimed at people who are in the early stages of a startup or thinking of starting one. Engineers, designers, business folks… this is a workshop for all disciplines, together. Bring your team!


8:30 Arrive, settle

9:00 Insights for Innovation

Lecture: Why Design Thinking

Lecture on the three key design thinking exercises for maximum insight

Exercise: Freelisting

Exercise Affinity Mapping

Exercise: Timelines

Exercise: Frameworks (Frequency/Passion, Empathy maps)

Lecture: Value Proposition Canvas

Exercise: Value Proposition Canvas


12:00 Lunch

1:00 Rapid Product and Business Iteration

Lesson: Drawing for ideation

Lecture: Story for Product

Exercise: Six Panel ideation

Exercise Dot Vote

Exercise: Interface Iteration

Lecture: Participatory Roadmaps

Exercise: Participatory Roadmaps

Lecture: Business Model Canvas

Exercise: Business Model Canvas

5:30 Q&A

Schedule Now for Your Project – Limited Availability

Christina Wodtke is booking consulting clients on a rolling basis. She has limited availability for speaking and workshop engagements but would love to hear from you about your event.

Get in Touch

Call, email, or have a cup of coffee with Christina.