From insight to execution, Wodtke delivers design thinking with radical focus to solve your biggest challenges. 

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About Wodtke


An Amazon bestseller in management science, Wodtke authors books to connect real world challenges to new ways of thinking. Her latest book, Radical Focus, uses the power of story to bring fresh new insight to managing by objectives and key results (OKR).

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Wodtke connects with audiences worldwide on topics as diverse as design thinking, high performing teams, and goal setting and organizational focus. She pulls from her experience at such companies as LinkedIn, Myspace, Zynga, and Yahoo! to deliver new insights and craft compelling experiences for her audiences.

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As a “curious human” and gifted teacher, Wodtke teaches business to designers and design to businesses at conferences, universities, and boardrooms. She can be found regularly at Stanford Continuing Education and the California College of the Arts, and connects the dots for CEOs, designers and students worldwide.

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Praise for Wodtke's new book, Radical Focus:

  • “This is a book I wish every business owner, designer, strategist, marketer, student, and content creator I have ever worked with would read. It is brilliant in its ability to teach important lessons while keeping the readers engaged in a story.”
    Abby CovertAbby CovertIndependent Information Architect
  • “I’d recommend Radical Focus for anyone wanting to build not just great products but great organizations.”
    Ryan ShriverRyan ShriverDirector of Technology at SingleStone
  • “Our VP at Nest bought a copy for everyone on the team.”
    Scott RuffnerScott RuffnerProduct Manager at Nest

Latest by Wodtke



Radical Focus

How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments?

Get Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results It’s not about to-do lists and accountability charts. It’s about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail – and how to take a temporary disaster and turn it into a future success.

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Working with pictures:

The Tiny Book!

EVERYONE CAN DRAW. At least well enough to communicate core ideas, collaborate on projects, and ideate new products. You just need a few simple skills, and a visual vocabulary. I know, because I’ve taught people the basics of drawing in as little as 20 minutes.

This is a tiny book – just 3×5 inches and 32 pages- of these design exercises! Get Working with Pictures NOW!

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From the Blog

How I Stopped Worrying and Learned to Love Design Thinking

 When I first heard about Design Thinking, I thought it was a clever rebranding effort by IDEO to charge twice...

Tracking and Evaluating OKRs

Two weeks before the end of the quarter, it’s time to grade your OKRs, and plan for the next cycle....

Why Use OKRs?

Ben Lamorte, coach at, tells this story[i] “My mentor and advisor, Jeff Walker, the guy who introduced me to...

The Only Silver Bullet

It’s a beautiful day on the baylands, and I’m walking along, looking at the tall golden grass and blossoming fennel,...

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Get focused.

Get in Touch

Call, email, or have a cup of coffee with Christina.