Building Product Sense: Why Your Gut Needs an Education
When AI researchers started obsessing over “taste” last year, I had to laugh. They’d discovered what product people have known...
OKR Dash
Ever worked with a CEO who wanted more than Outcome confidence—who needed to see the day-to-day heartbeat of every team?...
Free Worksheet for Missions
I’m going to share some worksheets from a OKR and More Workbook I’m writing. I’d love feedback! Here you go...
Sketching With AI: Why Physical Thinking Still Matters in the Age of Generated Everything
Last week, I watched a product designer spend 45 minutes crafting the perfect prompt for DALL-E. “Make it more modern,”...
Student-Created Rubrics: Preparing Designers for Real-World Quality Decisions
What’s a Rubric, and Why Should We Care? A rubric is basically a scorecard for quality used by educators when...
The Counterintuitive Hiring Strategy for the AI Era: Getting Maximum ROI from Minimal Headcount
Let’s be honest about where we are. Hiring freezes everywhere. Headcount reductions masquerading as “AI optimization.” An administration working overtime...
How to Hire a Real UX/Product Designer
One of the biggest hiring mistakes I see over and over: teams looking for a UX/UI designer and ending up...
Prototypes, Turf Wars, and Vibe Coding: Who Does What Now?
Designers and PMs have always stepped on each other’s toes, especially when it’s a user-centered PM and a UX or...
The Recovery OKR: Goals for Healing After Burnout
We usually think of OKRs as tools for growth: ambitious, aspirational, designed to push us beyond what we thought possible....
Developing Product Sense: How to See the Forest and the Trees
Every quarter in my Stanford Product Management class, the same question comes up: “How do I build product sense?” It’s...
Christina Wodtke
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.