Student-Created Rubrics: Preparing Designers for Real-World Quality Decisions
What’s a Rubric, and Why Should We Care? A rubric is basically a scorecard for quality used by educators when...
The Counterintuitive Hiring Strategy for the AI Era: Getting Maximum ROI from Minimal Headcount
Let’s be honest about where we are. Hiring freezes everywhere. Headcount reductions masquerading as “AI optimization.” An administration working overtime...
How to Hire a Real UX/Product Designer
One of the biggest hiring mistakes I see over and over: teams looking for a UX/UI designer and ending up...
Prototypes, Turf Wars, and Vibe Coding: Who Does What Now?
Designers and PMs have always stepped on each other’s toes, especially when it’s a user-centered PM and a UX or...
The Recovery OKR: Goals for Healing After Burnout
We usually think of OKRs as tools for growth: ambitious, aspirational, designed to push us beyond what we thought possible....
Developing Product Sense: How to See the Forest and the Trees
Every quarter in my Stanford Product Management class, the same question comes up: “How do I build product sense?” It’s...
What I’ve Learned from 15 Years of Doing OKRs
Fifteen years ago, I began experimenting with OKRs, starting at Zynga and then as I worked with startups and companies...
We Did This to Ourselves
The Chicago Sun-Times summer reading fiasco made the rounds online, drawing quick-fire reactions from across the spectrum. Most people fell...
Metrics Are Easy—Impact Is Hard
Metrics are the corporate world’s comfort blanket: soft, familiar, and dangerously good at lulling us to sleep. We count clicks,...
Default Mode Is a Decision—Just Not Yours
You ever look up from your desk, your inbox, your endless errands, and think—“Wait, how did I end up here?”...
Christina Wodtke
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.