KPIs Are Your Dashboard. OKRs Are Your GPS to Somewhere New.
I got asked again last week: “What’s the difference between KPIs and OKRs?” The person asking was a PM at...
The Premortem: Your Product’s Autopsy Before Launch
Most product teams plan for success, which makes sense until you realize that planning only for success is how companies...
Context Engineering for Non Engineers
Context Engineering for Non Engineers “Prompt engineering is dead,” the podcast guest said. “Context engineering is everything now.” I was...
Why Your Brain Matters More Than Your Grade
I’m teaching CS177 Human-Centered Product Management in the fall. AI will be a core part of their work. But they...
Why I’m Thrilled My Kid is Going to Sarah Lawrence (And You Should Want a Liberal Arts Degree Too)
When I tell people my kid is heading to Sarah Lawrence for a liberal arts degree, I get that look....
Building Product Sense: Why Your Gut Needs an Education
When AI researchers started obsessing over “taste” last year, I had to laugh. They’d discovered what product people have known...
OKR Dash
Ever worked with a CEO who wanted more than Outcome confidence—who needed to see the day-to-day heartbeat of every team?...
Free Worksheet for Missions
I’m going to share some worksheets from a OKR and More Workbook I’m writing. I’d love feedback! Here you go...
Sketching With AI: Why Physical Thinking Still Matters in the Age of Generated Everything
Last week, I watched a product designer spend 45 minutes crafting the perfect prompt for DALL-E. “Make it more modern,”...
Student-Created Rubrics: Preparing Designers for Real-World Quality Decisions
What’s a Rubric, and Why Should We Care? A rubric is basically a scorecard for quality used by educators when...
Christina Wodtke
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.