Let’s be honest about where we are. Hiring freezes everywhere. Headcount reductions masquerading as “AI optimization.” An administration working overtime...
One of the biggest hiring mistakes I see over and over: teams looking for a UX/UI designer and ending up...
Designers and PMs have always stepped on each other’s toes, especially when it’s a user-centered PM and a UX or...
We usually think of OKRs as tools for growth: ambitious, aspirational, designed to push us beyond what we thought possible....
Every quarter in my Stanford Product Management class, the same question comes up: “How do I build product sense?” It’s...
Fifteen years ago, I began experimenting with OKRs, starting at Zynga and then as I worked with startups and companies...
The Chicago Sun-Times summer reading fiasco made the rounds online, drawing quick-fire reactions from across the spectrum. Most people fell...
Metrics are the corporate world’s comfort blanket: soft, familiar, and dangerously good at lulling us to sleep. We count clicks,...
You ever look up from your desk, your inbox, your endless errands, and think—“Wait, how did I end up here?”...
Back in 2012, I stumbled onto Objectives and Key Results not as a corporate mandate, but as a tool for...
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.