The “Who” Question: Identifying Key Players Inside and Out
In building a successful strategy, the “who” question is fundamental. Every organization is built on people: the people it serves...
The Power of “Why”: Defining Your Mission for Clarity and Purpose
When it comes to strategy, there’s no question more foundational than “why.” Understanding the purpose behind your work isn’t just...
Tiny Strategy: Crafting a Clear, Flexible Plan with Six Questions
Balancing opportunity with strategy is one of the trickiest challenges in any organization. Opportunities are constantly presenting themselves—new markets, emerging...
Unlocking Competitive Advantage with “7 Powers”
If you’re working in product or strategy—or teaching others to think like strategists like I am—you’ve probably felt the challenge...
In today’s data-driven world,…
In today’s data-driven world, effective product management hinges on selecting and using the right metrics. Not all metrics are created...
Building a Strategy: Answering the Five Essential Questions
When it comes to building a successful strategy, start with clarity around your mission and vision. Your mission is why...
The Tale of the Two Bakeries: A Business Fable
In the small town of Glenhaven, there were two bakeries. At the north end was Whisk & Whittle, a beloved...
The Importance of Giving Feedback Early: Don’t Let Resentment Fester
Giving feedback can be uncomfortable. But holding back and letting small frustrations simmer is far worse. When we don’t address...
Getting Started with Outcome Thinking
One of the biggest challenges people face when adopting OKRs (Objectives and Key Results) is shifting from output thinking to...
Switcheroo for Practicing Difficult Conversations
A great role-playing exercise for practicing difficult conversations is The Switcheroo, which helps participants step into different perspectives and build...
Christina Wodtke
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.