Tweaking the Persona
This is another “half baked” post. Hope it’s useful! Personas have been around for a long time in marketing. Alan...
Still Here
I have some things I need to get off my chest. This is a ramble, but I’m in too much...
The Context Canvas
I’ve been publishing fully formed essays lately, and I thought I’d pause to share a half-baked idea, to invite my...
Book of the Week: Peak
I first hard of Anders Ericsson in one of the funnest literary nonfiction books I’ve ever read, Moonwalking with Einstein,...
Three Writing Frameworks to Get You Through Nanowrimo
Sketchnotes from SiWC 2017 If you plan to do NaNoWriMo, you’re going to write 1,667 words a day. That’s a...
A Unified Theory for Designing Just About Anything
A few years back I was obsessed with the question of why some companies rocked at one thing, and sucked at...
Working With Story
Christina WodtkeAssociate Professor, California College of the Arts 7th Annual True University: June 12-13, 2017 | #TrueU
Beyond OKRs: The Formula for High Performing Teams by Christina Wodtke at Lean Product Meetup
Product design expert Christina Wodtke gave this talk on OKRs at the Lean Product & Lean UX Silicon Valley Meetup...
ConveyUX 2016 Feature Speaker Christina Wodtke
Christina was the Featured Speaker at ConveyUX 2016, with her talk “Story Secrets for Understanding and Communicating.” *This same video...
Tracking and Evaluating OKRs
Two weeks before the end of the quarter, it’s time to grade your OKRs, and plan for the next cycle....
Christina Wodtke
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.