Tweaking the Persona
This is another “half baked” post. Hope it’s useful! Personas have been around for a long time in marketing. Alan...
This is another “half baked” post. Hope it’s useful! Personas have been around for a long time in marketing. Alan...
I have some things I need to get off my chest. This is a ramble, but I’m in too much...
I’ve been publishing fully formed essays lately, and I thought I’d pause to share a half-baked idea, to invite my...
I first hard of Anders Ericsson in one of the funnest literary nonfiction books I’ve ever read, Moonwalking with Einstein,...
Sketchnotes from SiWC 2017 If you plan to do NaNoWriMo, you’re going to write 1,667 words a day. That’s a...
A few years back I was obsessed with the question of why some companies rocked at one thing, and sucked at...
Christina WodtkeAssociate Professor, California College of the Arts 7th Annual True University: June 12-13, 2017 | #TrueU
Product design expert Christina Wodtke gave this talk on OKRs at the Lean Product & Lean UX Silicon Valley Meetup...
Christina was the Featured Speaker at ConveyUX 2016, with her talk “Story Secrets for Understanding and Communicating.” *This same video...
Two weeks before the end of the quarter, it’s time to grade your OKRs, and plan for the next cycle....
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.
© 2021 Christina Wodtke