The Internal “How”: Building Strategic Capabilities In-House and Leveraging Process Power
When it comes to creating a sustainable, competitive strategy, the “how” question is central to your organization’s success. In this...
The “How” Question: Building Competitive Advantage with Seven Powers
Once you know who you’re serving, where you’ll grow, and what value you provide, it’s time to address one of...
The “What” Question: Defining the Value You Give and Receive
When it comes to building a meaningful strategy, “what” is all about value. What do you bring to your customers,...
Book Review: No Rules Rules by Reed Hastings and Erin Meyer
No Rules Rules is one of those rare business books that’s both nuanced and a total page-turner. Netflix CEO Reed...
The “Where” Question: Mapping Out Your Path to Growth and Workplace Strategy
In building a clear, actionable strategy, location and structure matter. The “where” question in the Tiny Strategy framework is all...
The “Who” Question: Identifying Key Players Inside and Out
In building a successful strategy, the “who” question is fundamental. Every organization is built on people: the people it serves...
The Power of “Why”: Defining Your Mission for Clarity and Purpose
When it comes to strategy, there’s no question more foundational than “why.” Understanding the purpose behind your work isn’t just...
Tiny Strategy: Crafting a Clear, Flexible Plan with Six Questions
Balancing opportunity with strategy is one of the trickiest challenges in any organization. Opportunities are constantly presenting themselves—new markets, emerging...
Unlocking Competitive Advantage with “7 Powers”
If you’re working in product or strategy—or teaching others to think like strategists like I am—you’ve probably felt the challenge...
In today’s data-driven world,…
In today’s data-driven world, effective product management hinges on selecting and using the right metrics. Not all metrics are created...
Christina Wodtke
Christina trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.
Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co‐founded the Information Architecture Institute. She’s the author of 101 Theses on Design, Information Architecture: Blueprints for the Web and her new book about OKRs, Radical Focus.
Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com.